Digital Marketing

Technical SEO and lifecycle campaigns built by the same people who build the site, so tracking is instrumented correctly from the start instead of retrofitted later. Analytics and attribution you can actually trust.

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PostgreSQLRedisClickHouseCI/CDOpenTelemetryPlaywright

Data·Practice

Technical SEO built by the people who build the site means Core Web Vitals and structured data are correct from the start, not retrofitted by a marketing team fighting the codebase. Tracking gets instrumented the same way — correctly, once — instead of five conflicting analytics snippets accumulated over three years.

Lifecycle and email automation get wired to real product events, not a generic newsletter tool bolted onto the side. A signup, a churn signal, an upgrade — each becomes a trigger a campaign can actually act on.

You need this if

—You don't trust your own analytics numbers
—Organic traffic has plateaued and nobody can say why
—Lifecycle emails go out on a schedule, not in response to what a user actually does

What this covers

Technical SEO & Core Web Vitals
Analytics & attribution
Lifecycle & email automation

Typical stack

PostgreSQLRedisClickHouseKafkadbtSnowflakeCI/CDOpenTelemetryPlaywrightSOC 2 readinessThreat modelling

Questions

Do you write ad campaigns and content, or only the technical side?

Technical SEO, analytics and lifecycle automation is our end of it — we're engineers first. We're glad to work alongside a content or paid-media team you already have.

Can you fix analytics that's been broken for a while?

Yes — this is one of the more common calls we get. Usually it's a handful of misconfigured events rather than anything structurally wrong, but it takes an audit to know which.

How is this different from a marketing agency?

We instrument and build the technical layer marketing runs on. Where a marketing agency would tell you what to track, we make sure it is actually being tracked correctly.

Often paired with

Legacy Modernisation Product Engineering

At a glance

Time to live MVP72 hrs

Code & IP ownership100%

Core stack surfaces11

Taking projects for next quarter

Let us build somethingworth maintaining

Tell us what you are building and what is in the way. You will speak to an engineer, not an account manager, and leave the call with a straight answer.